This is the world’s first tweet-to-rap experience. It’s a tweet-based, text-to-speech, dynamic & adaptive, music video experience featuring South African rap group Die Antwoord.

My Role: ACD, AD, Design
Agency: GS&P
ECD: Christian Haas
Chairman: Rich Silverstein
Writer: Niklas Lilja (ACD)
Other AD: Johan Arlig
Production: Acne LA
Director: Kalle Hellzen


TWEET TO THE BEAT
Tweet to the Beat combines two of the biggest things that people do online, music and social media. The execution and user experience is simple: Die Antwoord performs your tweets for you in real time. Every tweet you create on the site (or app) becomes a concert. Die Antwoord has never collaborated with a brand before, which gives HP the opportunity to create popular culture. The dynamic soundscape on the site is created solely for this project by the band’s DJ. The stage and artwork is created by lead singer Ninja.
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