is a lot more interesting.
Two thirds of the world’s population is not fortunate enough to be connected to the internet—and the rest of the world isn’t fortunate enough to experience what they have to offer. Imagine all the new ideas, perspectives, and inspiration we’d all have if they were online.
My Role: A/CD, Art Direction
Agency: The Factory (Facebook)
ECD: Scott Trattner
Writer/CD: Kevin Butler,
Writer/CD: Jed Alger
Other CDs: Peter Jordan
Other ADs: Nate Salciccioli
Director: Alma Har’el
Editor: Matt Murphy
Editor: Elliot Graham
Photographer: Jeremy Snell
ZUCK'S PERSONAL PASSION PROJECT
+ 15.5% Increase in Brand (Facebook) Sentiment
+ 10% Increase in attribution to Facebook
Print & OOH
We developed a huge print and OOH ad series for the initial testing purposes in Canada and Australia. These ran in a bunch of cities in each country, in massive quantities, in every shape and form imaginable. Print was run in major publications in singles and in series, and OOH was run as city-wide takeovers.
Misc. photos from the shoots
