—Anne Lewnes, SVP & Chief Marketing Officer at Adobe
+ Effie Award Winner, Silver (Software)
+ 96 Million views
+ 45% Increase in Direct Sales Inquiries
+ 206% Increase in Website Visits (exceeding target goal)
+ 148% Growth in Community on Facebook & Twitter
+ 40% Increase in perception of Adobe as “leader in digital marketing.”
My Role: ACD, AD
Agency: GS&P
ECD: Keith Anderson
Writer: Steve Nathans
Director: Tom Routson (Tool)
DPs: Robert Yeoman, Michael Bonvillain
Editorial: Bob Spector
