Which is why this campaign tells timeless stories using sing-song rhymes. These rhyming stories create an earworm that’s as impossible to ignore as our cereal itself. And with our wildly diverse cast of characters, you'll always know that Honey Bunches of Oats is a cereal everyone can enjoy.
My Role: Creative Director, Art Direction
Agency: ARGONAUT
CD/Writer: Anders Gustafsson
CCO: Hunter Hindman
Sr. Writer: Chris Kessler
Sr. Art Director: Sean Grimes
MGFX: Beast Post
Edit: Tim Brookes, Bob Spector,
Beast Editorial
RHYMES WITH DELICIOUS
+ 17 straight months of consecutive growth. – in a declining category.
+ 2.6% in food, +15.3% in Walmart – our retail customers saw incremental growth
• Outpaced growth of key competitors (H. N. Cheerios and F. Flakes) – who outsepnt us 20:1.
• Broke metrics records on Memorability, Brand Linkage, Breakthrough and Purchase Intent.
