In a partnership with the mighty North Kingdom, the GE ‘Ecomagination’ digital experience used interactive data-vis to communicate the power of the smart grid.


“More than 1 million visits to the company’s Eco Smartgrid site since it was launched in February, and more than a quarter-milion visitors to the site have spent more than 5 minutes on it. In addition, a demonstration of the GE promotion on YouTube has been viewed more than a million times.” —Wall Street Journal

My Role: AD, Design
Agency: GS&P
ECD: Christian Haas
Chairman: Jeff Goodby
Writers: Larry Corwin, Niklas Lilja
Other ADs: Rudi Anggono,
Caio Lazzuri
Production: North Kingdom


PLUG INTO THE SMART GRID
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