Share what you want, with whoever you want

The amount of ‘Shares’ are down in numbers, and to make matters worse, so is everyday personal content posts—this is due, in part, to people lacking the knowledge of how much control they have when they post & share. When people feel like they’re in control of who they share with, they’ll feel better about Facebook and ultimately share more. The solution used real life moments to educate people on how and when to use Audience Selector, using sharing moments ranging from epic to everyday, mischievous to meaningful, and everything in between.

My Role: CD, Art Direction, Design
Agency: The Factory (Facebook)
ECD: Scott Trattner
Writers: Ray Connolly, Jan Jaworski
Other CDs: Kevin Butler, Josh Higgins
Other Designers: Evan Nagan, Skyler Vander Molen


VARIOUS FACEBOOK
An In-Feed Logo Art Series

This project celebrated calendar days and cultural moments that were meaningful to us by using our logo as a canvas. We hired artists to make conceptual mini-works-of-art in the shape of our logo, each one representing our values and passions—an artistic look into who we are as a company and what drives us to connect the world. These pieces were posted in the Facebook Feed accompanied by a post description that tells the story behind the art and what it means to us.

My Role:  CD, Art Direction, Design
Agency: The Factory (Facebook)
Other ADs: Skyler Vander Molen
Writers: Jan Jaworski, Omid Rashidi
Other CD: Cameron Ewing
ECD: Scott Trattner


VARIOUS FACEBOOK
A Place For All

This was my last project while at Facebook, and while I didn't have a chance to produce the final work with this amazing team, I had a lot of fun helping discover where it was headed.

My Role: Visual Explorations
Agency: The Factory (Facebook)
ECD: Scott Trattner
Designers: Zach Stubenvoll, Evan Nagan, Skyler Vander Molen
Writer: Jan Jaworski
CDs: Larry Corwin, Josh Higgins


VARIOUS FACEBOOK
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