“The kind of creative work that makes me sit up and take notice in admiration and appreciation.” —Steve Olenski, Forbes

My Role: Associate CD / AD
Writer (CD): Anders Gustafsson
Writer: Steve Nathans
Agency: GS&P
Chairman: Rich Silverstein
ECD: Keith Anderson
Producer: Cindy Epps
Director: Tom Routson
Prod Co: Tool
Editor: Arcade Edit
Sound Design: Elias Arts


THE BULLSHIT DETECTOR
+ Effie Award Winner, Silver (Software)
+ 96 Million views
+ 45% Increase in Direct Sales Inquiries
+ 206% Increase in Website Visits (exceeding target goal)
+ 148% Growth in Community on Facebook & Twitter
+ 40% Increase in perception as “leader in digital marketing”.
The Twitter-powered
Bullshit Detectron

By entering a users Twitter handle, the Bullshit Detectron scours all their published posts for words that are commonly used as marketing bullshit or buzzwords. The results are tallied and displayed as data, where it can be shared—and the process starts again.

The Boardroom Bullshit Detectron

The mobile app version of the Bullshit Detector allows users to test for bullshit in boardroom meetings in realtime. Simply turn it on at the beginning of the meeting and check the results when it’s over.
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